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Justine Wolman | 657 | Designing Through Disruption: Building a Solo Practice in a Post-Pandemic World g a Solo Practice in a Post-Pandemic World

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Launching a design firm is hard. Launching one days before a global shutdown is something else entirely. In this episode of Convo By Design, I speak with interior designer Justine about building a solo practice during COVID, transitioning from sales to structure, and navigating the modern realities of design—from virtual collaboration and technical complexity to burnout, authenticity, and creative control. It’s an honest conversation about what it really takes to grow a design business today without losing yourself in the process. Designing Through Disruption | Convo By Design Podcast is hosted and published by Josh Cooperman.

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Interior designer Justine shares how launching a solo firm during COVID reshaped her business, creativity, and approach to authenticity in modern design.

Interior Design Podcast, Solo Design Practice, Post-Pandemic Design, Interior Designer Business, Design Authenticity, Lighting Design, Residential Renovation, Convo By Design

Episode Highlights Launching a design firm at the onset of COVID—and adapting without a roadmap

  • Transitioning from sales and jewelry to residential design and construction
  • The rise of the “one-woman studio” and the cost of wearing every hat
  • How virtual meetings expanded access while eroding design community
  • Why lighting plans are foundational—not optional
  • Designing with intention under real budget constraints
  • Choosing authenticity over polish in social media marketing
  • Burnout prevention, creative resets, and the cautious use of AI tools
  1. “I didn’t just start a business during COVID—I learned how to design without a safety net.”
  2. “Virtual meetings made design more accessible, but they took away the intimacy that built real community.”
  3. “Lighting is the difference between a room that looks good and one that actually works.”
  4. “Being a one-woman studio means freedom—but it also means you feel every decision.”
  5. “Not every project needs to be Instagram-perfect to be successful.”
  6. “Clients don’t need more trends—they need clarity.”
  7. “Scaling sounds great until you realize what you might lose creatively.”
  8. “Burnout doesn’t happen all at once. It happens quietly.”
  9. “Authenticity isn’t a brand strategy—it’s a survival tool.”
  10. “AI can help with process, but instinct still drives good design.”