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I’m Josh Cooperman and this is Convo By Design. Today, we’re speaking with Laura Tribbett of Outline iInteriors. I have long held the belief that design is a right, not a privilege. You might disagree, but let me explain why and after you hear my conversation with Laura, you might be on board. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Good design is a right, not a privilege. Good design affects all of us, makes communities stronger and it makes for a well lived life. I think many if not most people have no idea what good design is because most people are so heavily influenced by social media and because social media, actually media in general is so heavily influenced by likes, loves and emojis of those who don’t possess an educational background nor expertise on the subject. Anyone can look at an image on Instagram and love it enough to post a fire emoji. Nothing wrong with that but let’s not confuse that with an understanding of how that design might function or how it works with other spaces in the dwelling or how those who live there will use the space. It’s just a picture, they like it. Fine. But it’s really interesting how when enough people like something, it influence others to believe that it is exceptional. It might be, but there is nothing in the posting of an image to support that. Sometimes, this leads to fame for wildly popular designers regardless of whether or not their designs are good. And the measurement for that is how the client is affected by that work. There is a quote from Arthur Conan Doyle’s, The Hound of the Baskervilles in which Sherlock Holmes says, “I know what is good when I see it.”

In this particular case, Holmes is reacting to a portrait. Purely subjective. At the same time, what separates good design form bad? I would say that when you have a trained professional, doing what they have been trained to do on your behalf and influenced by your desires, the results have a good chance of hitting the mark. Why am I telling you this? Because smart, well trained and talented designers understand their roles and can see beyond first level obstacles.

Laura talks about infusing “moments of joy” into every project and that is one of the reasons I enjoy her work ad enjoyed our chat as much as I did. It’s also why I think you are going to love it. 

Thank you, Laura for taking the time to share your story. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.  Until the next episode, be well and take today first. – CXD